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MECHANICAL ENGINEERING

From pyramid to diamond – Consequences arising from the transformation of the Chinese engineering market.
Mechanical Engineering

 

The new edition of our expert study from the year 2010 comes at a time when the Chinese market is changing faster than expected, which is particularly dramatic for the German mechanical engineering industry.

As China is one of the most dynamic markets in the world and local competitors are catching up quickly from a technical perspective, a pure local presence is no longer sufficient for German engineering companies. In order to be successful in the Chinese market, the right setup is now more important than ever (e.g. how to successfully position yourself on the Chinese market as a company through intelligent localization of products and value creation with the right partners). For medium-sized companies that are not active in China yet, time to get on board is running increasingly short. They might still have a chance – but not much more than that!



STUDY (ABSTRACT, GERMAN VERSION) //

Mechanical Engineering

SIND SIE FIT FÜR CHINA? //

Sind Sie fit für China?

ANSPRECHPARTNER //

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