Transformation: #37 | Playbook of successful transformations

LeaderTalks Guest

14. September 2023

Georgiy Michailov meets Dr. Alexander von Preen

About successful leadership, city deaths and why change starts with you.

35 Min

"Time for something to change!" Anyone who says that puts their company on a transformation course. The problem: Only very few manage to stay on this path. 
The result: most of the time, implementation fails even before anything moves. Our guest in the current SMP LeaderTalk shows how it can be done differently. He knows: Transformation works - if there is a clear playbook. Dr. Alexander von Preen is CEO of Intersport. And he has radically driven transformation there. His secrets to success? Start with yourself. Turning employees into players. And: Write down the recipe for success and share it. For example, in the form of a playbook. What's in his, von Preen reveals to Georgiy Michailov in this episode. 

The two also talk about how a parking lot started the transformation. And they take on von Preen's second passion: Because as President of Commerce, his heart also beats for retail. In this SMP LeaderTalk episode, the two discuss what opportunities he sees to prevent the extinction of cities and what he thinks was positive about Corona.

*Video only in German

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