"The best story isn't the longest one, but the one that gives people goosebumps."
We've all been there: endless lectures that have no effect. People who talk a lot – and yet nothing sticks. That's why it's all the more impressive when someone like Philipp Humm achieves more with a few words than others do with 30 slides. His secret: storytelling – and the ability to package messages in such a way that they stick. But how does this work in a business context, where numbers, data, and facts dominate? And how can you manage to charge even technical content with emotion?
"I wanted to know how to captivate people—and learned how to do it in 27 minutes."
Philipp Humm has devoted himself to precisely these questions—for a very personal reason.
The former Uber manager was fired, then discovered his passion for storytelling – and turned it into an international career.
In conversation with Georgiy Michailov, he explains how to establish an emotional connection in seconds, what core elements make up a good story – and how even dry Excel evaluations can give you goosebumps.
*Video only in German
SMP LeaderTalks
