How can the quality and effectiveness of a digital strategy be measured? In our checklist, we have compiled specific tips based on our many years of practical experience to help you develop a comprehensive digital strategy or put your existing digital strategy through its paces - so that you can utilise the full digital value creation potential.
Digital strategy
Having goals is good. Achieving them is better.
Digital strategy.
But the right one.
Well-founded digital strategies can significantly improve the financial performance and future prospects of companies - whether through sales growth, efficiency gains or an increase in the valuation multiple (multiple expansion) as part of company sales. Studies show measurable ‘digital value creation’ for both listed and unlisted companies.
However, 9 out of 10 digital initiatives fail to achieve their goals. One of the main reasons for this is the lack of a well-thought-out digital strategy - especially in SMEs. And even those companies that have a solid digital strategy often fail to implement it.
The right method for SMEs
Digital strategies for SMEs should be pragmatic. In just a few weeks, a clear digital vision and an implementation-orientated digital roadmap can be created that has a solid foundation. Important: The digital strategy should be tailored to the situation, size and sector of the company.
We develop the cornerstones along the three digital value levers:
- Which manual processes can be digitalised or even automated?
- How does digital customer interaction contribute to customer satisfaction and sales growth?
- Which digital services and business models strengthen the core business or open up additional sources of revenue?
Developing the digital strategy strictly ‘from the outside in’, starting with the customer and market perspective, has proven its worth.
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