Jan Rodig


Diploma in Business Studies Augsburg, *1979 At Struktur Management Partner since 2020

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"The success of the past is often the greatest danger for the future - especially when the rules of the game radically change"


During my time at university studying business administration, two of my five internships already led me to management consultancies – the steep learning curve, variety of topics and challenging tasks immediately inspired me. Since I wanted to work very close to actual implementation, I spent the first four years of my career in the internal consulting unit of a DAX-listed company. During this time, I helped set up a joint venture of numerous European companies in the field of renewable energies from day one as Interim COO. I then advised medium-sized companies in the areas of marketing, sales and business model innovation for a leading European strategy consultancy. Many of the companies were in phases of change. After a stint as interim CFO of a cloud start-up, I founded an IT service provider focusing on the Internet of Things / Industry 4.0 in 2012, which grew to 40 employees through self-financing. In my seven years as CEO of the company, I supported numerous medium-sized clients in the development of digital strategies, digital products and services, innovative business models, and the successful transformation of their organizations.
During this time, I also got to know and appreciate Struktur Management Partners for their effectiveness in successfully implementing business model transformations and joined the company as a partner in 2020.


  • Conception of digital strategies and their implementation support
  • Development of innovative products, services and business models
  • Organizational and cultural transformation
  • Competence focus: Industry 4.0 and Internet of Things
  • Industries: mechanical and plant engineering, electrical engineering, trade fair industry, building materials


  • Many years of experience as strategy and digitalization consultant as well as founder and CEO of a medium-sized IT service provider
  • Member of the working group "Digital Business Models" for the platform Industrie 4.0 of the Federal Ministry for Economic Affairs and Energy
  • Jury member in the Bavarian business plan competition

Teaching Activities

Lecturer for Entrepreneurship, Innovation & Venture Capital at the Rosenheim University of Applied Sciences

Publications and Articles