“We are not ‘homo economicus.’ We are ‘homo narrans.”
Why do people embrace some ideas immediately, while others fail despite the best arguments? Why does change seem to come effortlessly to some companies, while others fail? The answer often lies not in numbers, data, or facts, but in the stories we tell about ourselves, our organizations, and our future. Narratives shape decisions, provide direction, and determine whether we develop a fear of change or a desire for it. Those who understand how stories work can also consciously shape their own future.
“We can rewrite our self-narratives.”
Anne M. Schüller provides answers to these questions. The management thinker, bestselling author, and expert on future strategies has been exploring the power of narratives in business and society for many years. In a conversation with Georgiy Michailov, she explains why successful transformation always begins with a compelling story about the future and how people can learn to rewrite their own beliefs and self-images. In doing so, she demonstrates why progress isn’t driven by fear, but by curiosity, confidence, and meaningful stories.
*Video only in German
SMP LeaderTalks
