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SMP LeaderTalks

#107 | The key to life

SMP LeaderTalks

20. August 2025

Georgiy Michailov meets René Borbonus

About effective communication, respect, and linguistic clarity.

1 h 22 Min

"Without caution, courage degenerates into recklessness."

Why do so many conversations and negotiations fail? Why do people often not listen, even though they are being spoken to? And how can criticism be expressed without causing hurt? Those who want to lead need more than just arguments—they need language that connects. In an age where communication often fails to connect, it is clear that tone determines trust, motivation, and relationships. Good leadership begins with good listening and the courage to communicate clearly and respectfully.

"Friendliness does not necessarily mean seeking approval."

René Borbonus knows how to reach people. As one of the most sought-after communication experts in the German-speaking world, he trains executives, politicians, and teams in how to use language to achieve impact. In conversation with Georgiy Michailov, he explains why many executives unconsciously stick to forensic rhetoric instead of leading deliberatively. He shows how respect can be used to retain employees and how difficult conversations can be conducted in a solution-oriented manner.

"Good speakers are story collectors."

In this episode, René Borbonus and Georgiy Michailov also discuss rhetorical tricks for everyday life, Schulz von Thun's value square, and the power of Aristotelian kindness. Why clear communication does not need to be harsh – and why respect and appreciation are often more effective than any bonus payment.

*Video only in German

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