"Often, far too much is done strategically without focusing energy on the really important issues."
Almost everyone would say, “Of course, when running a company, it's essential to have a good strategy!” Surprisingly, however, many companies tend to take a rather casual approach to strategy: strategy is developed based on gut feeling and is not clearly written down. As a result, each manager may develop their own interpretation of where the company should be headed—and how. Numerous empirical studies have shown that this is not a good thing, demonstrating a strong correlation between the clarity of a strategy and the success of a company.
"Unresolved conflicts often lie dormant behind a strategy process."
Essentially, a corporate strategy answers two questions: “Where to play” and “How to win.” In this episode of the SMP Leading in Transformation podcast, transformation and strategy expert Jan Rodig reveals how to develop this strategic framework effectively and then implement it in “real” business with the necessary flexibility.
*Video only in German
