“Social media is everywhere, accessible, and can reach people anywhere.”
Social media has long been more than just marketing. It influences purchasing decisions, political opinion-forming, recruiting, and brand perception. While many companies still view social media as merely a communication channel, the reality is changing rapidly: Today, attention is generated through relevant content rather than reach. Those who ignore this trend risk their long-term competitiveness.
“Social media is not just an accessory; it is an integral part of the business model.”
Social media expert and entrepreneur Hans Neubert understands exactly how important social media is for businesses. In a conversation with Georgiy Michailov, he analyzes the shift from the social graph to the content graph, discusses the strategic importance of social media for businesses, and explains why brands today thrive less on brand awareness and more on relevance. Hans Neubert explains why social media has long since become a key factor in business success and why companies need to realign their strategies. The discussion also covers the role and influence of algorithms on our society, how to properly navigate the spirit of the times and narratives, and the question of why boldness and rapid decision-making processes can be decisive competitive advantages today.
*Video only in German
SMP LeaderTalks
