A painting company that knows its craft and guarantees absolute cleanliness? And who you don't have to pay if he works uncleanly after all? Sounds like a big heart for customers? Yes, but also a remarkable narrative. And that's exactly what you need if you want to be successful.
Our guest in the current SMP LeaderTalk knows the impact of these remarkable narratives - and how to create them. Roger Rankel is the No. 1 sales expert and knows what matters in successful selling.
With Georgiy Michailov, Managing Partner at Struktur Management Partner, he shares his tips for successful sales conversations. He translates the classic pillars of sales psychology into real-world examples and reveals the problem Starbucks solved. Learn that and more in this episode.
*Video only in German
SMP LeaderTalks
