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    Discover our standard works with practical added value on business model redesign, restructuring and turnaround management, digitized services and much more.
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    Planning means "trial and error". This is why "forward planning" and "backward planning" are part of any promising planning process.
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    Find out more about IDW S6. With our guide and our restructuring consultants.
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    Take the entrepreneur self-test for professional financial communication and benefit from the experience of our experts in corporate finance and sophisticated stakeholder management.
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    The Institut der Wirtschaftsprüfer (Institute of Public Auditors in Germany) has drawn up IDW S11 for the assessment of insolvency maturity.
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    Critical financing situations are not mastered somehow. But with liquidity planning, financial restructuring experts and the SMP financing network.
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SMP LeaderTalks

#33 | Memorable narratives for maximum sales success

SMP LeaderTalks

20. July 2023

Georgiy Michailov meets Roger Rankel

Why the best story wins and how to make successful sales calls.

42 Min

A painting company that knows its craft and guarantees absolute cleanliness? And who you don't have to pay if he works uncleanly after all? Sounds like a big heart for customers? Yes, but also a remarkable narrative. And that's exactly what you need if you want to be successful. 

Our guest in the current SMP LeaderTalk knows the impact of these remarkable narratives - and how to create them. Roger Rankel is the No. 1 sales expert and knows what matters in successful selling. 

With Georgiy Michailov, Managing Partner at Struktur Management Partner, he shares his tips for successful sales conversations. He translates the classic pillars of sales psychology into real-world examples and reveals the problem Starbucks solved. Learn that and more in this episode.

*Video only in German

These LeaderTalks might also interest you

[Translate to English:]

4. June 2025

SMP LeaderTalks

#96 | Stoicism - The art of life - Georgiy Michailov meets Jonas Salzgeber

"Zwischen Reiz und Reaktion liegt ein Raum."

To the full episode

1 h 19 Min

[Translate to English:]

28. May 2025

SMP LeaderTalks

#95 | Self-made billionaires - just a myth? - Georgiy Michailov meets Heike Buchter

"The fairy tale of rags to riches justifies social inequality."

To the full episode

1 h 20 Min

To LeaderTalks Overview