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    The Institut der Wirtschaftsprüfer (Institute of Public Auditors in Germany) has drawn up IDW S11 for the assessment of insolvency maturity.
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SMP LeaderTalks

#33 | Memorable narratives for maximum sales success

SMP LeaderTalks

20. July 2023

Georgiy Michailov meets Roger Rankel

Why the best story wins and how to make successful sales calls.

42 Min

A painting company that knows its craft and guarantees absolute cleanliness? And who you don't have to pay if he works uncleanly after all? Sounds like a big heart for customers? Yes, but also a remarkable narrative. And that's exactly what you need if you want to be successful. 

Our guest in the current SMP LeaderTalk knows the impact of these remarkable narratives - and how to create them. Roger Rankel is the No. 1 sales expert and knows what matters in successful selling. 

With Georgiy Michailov, Managing Partner at Struktur Management Partner, he shares his tips for successful sales conversations. He translates the classic pillars of sales psychology into real-world examples and reveals the problem Starbucks solved. Learn that and more in this episode.

*Video only in German

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[Translate to English:]

25. June 2025

SMP LeaderTalks

#99 | Anatomy of your personality - Georgiy Michailov meets Prof. Dr. Eva Asselmann

"We learn all our lives - this also has an effect on our personality."

To the full episode

0 h 57 Min

[Translate to English:]

18. June 2025

SMP LeaderTalks

#98 | Invisible weapons of propaganda - Georgiy Michailov meets Dr. Jonas Tögel

"People are primarily influenced by the unconscious."

To the full episode

1 h 09 Min

To LeaderTalks Overview