Logo

Insights

SMP LeaderTalks

#33 | Memorable narratives for maximum sales success

SMP LeaderTalks

20. July 2023

Georgiy Michailov meets Roger Rankel

Why the best story wins and how to make successful sales calls.

42 Min

A painting company that knows its craft and guarantees absolute cleanliness? And who you don't have to pay if he works uncleanly after all? Sounds like a big heart for customers? Yes, but also a remarkable narrative. And that's exactly what you need if you want to be successful. 

Our guest in the current SMP LeaderTalk knows the impact of these remarkable narratives - and how to create them. Roger Rankel is the No. 1 sales expert and knows what matters in successful selling. 

With Georgiy Michailov, Managing Partner at Struktur Management Partner, he shares his tips for successful sales conversations. He translates the classic pillars of sales psychology into real-world examples and reveals the problem Starbucks solved. Learn that and more in this episode.

*Video only in German

These LeaderTalks might also interest you

11. September 2024

SMP LeaderTalks

#64 | Work-life balance as a fallacy? - Georgiy Michailov meets Prof. Dr. Daniela Elsner

“The term 'work-life balance' doesn't really apply to our lives.”

28. August 2024

SMP LeaderTalks

#64 | Penguins teach change management - Georgiy Michailov meets Holger Rathgeber

"The story begins with a melting iceberg and a penguin watching it."