"Prices are associated with great uncertainty."
What happens when prices suddenly rise? What effect do price reductions have? How do customers react? And will the competition follow suit? Not only are these questions exciting, but also the fact that there are no predictable answers. Prices are the most effective profit driver. And at the same time the instrument with the greatest uncertainty. A topic tailor-made for the guest of this SMP LeaderTalk: pricing expert Prof. Dr. Hermann Simon.
"You can only achieve world class with focus."
Few people have shaped business and entrepreneurship as much as Prof. Dr. Hermann Simon. He is co-founder of Simon-Kucher & Partners and a globally recognized luminary in the field of pricing strategy. In an interview with Georgiy Michailov, he provides insights into his path from professor to entrepreneur and explains which corporate strategies he has learned from hidden champions.
"Most German products are indispensable - but can be postponed."
In this episode, Prof. Dr. Hermann Simon and Georgiy Michailov also talk about political framework conditions and their influence on the German economy. What distinguishes German products, why most German products are indispensable but can be postponed. And why we should definitely keep our hands off the mass markets of digitalization.
*Video only in German
SMP LeaderTalks
