"Strategy attempts to achieve something, i.e., to fulfill a desired goal."
Many companies believe they have a strategy, but often lack the key elements: genuine clarity of purpose, differentiation, and the ability to deal with uncertainty. In a market environment characterized by complexity and speed, it is not enough to fall back on old answers. Those who do not have a clear North Star are flying blind when making decisions. And those who rely on formulas rather than principles get lost in actionism.
"It's about the context specificity of strategies – this can be in all seven areas."
Prof. Dr. Thomas Hutzschenreuter, one of the leading strategy experts in the German-speaking world, has formulated seven principles that serve as a timeless foundation for strategic excellence. In conversation with Georgiy Michailov, he talks about strategic goal setting and the principles that German SMEs are failing to adhere to. This SMP LeaderTalk also discusses the role of artificial intelligence in strategy development—and the question of why Germany is in strategic decline.
*Video only in German
SMP LeaderTalks
