"Are we riding a dead horse or will we still strike gold?"
Leading a company through a dual transformation is an enormous entrepreneurial challenge. On the one hand, this is characterized by the fact that the core business is still functioning and therefore needs to be maintained and optimized. At the same time, however, new business models that will support the company in the future must be tested and developed—a management balancing act of the first order that many companies in Germany are currently facing.
There are plenty of practical examples of dual transformation. In this podcast, we talk about Siemens and Klöckner & Co, among others, but we also take a look back at history, when Steve Jobs killed Apple's own successful product, the iPod.
And the two transformation experts Georgiy Michailov and Janis Steinfort work out what the success factors are in a dual transformation, what role strategic plans and monitoring systems play – and how to recognize whether the breakthrough is really still coming or whether you are actually already flogging a dead horse when experimenting with new business models.
*Video only in German
