Georgiy Michailov

After completing my first degree in business studies in Uzbekistan as well as stopovers in Turkey, the Netherlands and Germany, I successfully completed my studies of economics in Freiburg in 2003. I already got to know SMP as an intern during my studies. The set of values and exciting tasks didn't let me go. In recent years I have passed through all stages of development and became a Partner in 2009 and Managing Partner in 2013.
Internally I am responsible with colleagues for Southern Germany, strategic marketing as well as sales and method development. Furthermore, my main areas of expertise are profitable growth, value-oriented business models and sales optimization.

• Design and implementation of turnaround and fitness programs
• CompetenceCenter Management: growth and sales
• Branch Centre Management: consumer goods and renewable energies
• Most projects with a focus on consumer goods, renewable energies, mechanical engineering, construction suppliers and automotive
• Handelsblatt Award for Best Operational Restructuring 2016

• Many years of experience in turnaround and growth management in upper-level mid-sized companies with an international orientation, over 75 clients in the last 18 years
• Member of TMA Germany (Association for Restructuring TMA Germany e. V.)
• Several advisory board mandates in family businesses

• October 2022, Börsen-Zeitung: „Die Transformationsreserven sind aufgebraucht“
• October 2022, Buch Campus Verlag: “Redesigning Business Models”
• October 2022, „Play long-term games with long-term people“ – Interview by Daniel Nerlich from Consultant career lounge
• July 2022, Plattform für Digitalisierung und Nachhaltigkeit, „Auf die Werte kommt es an" -  im Gespräch verrät Georgiy Michailov, wie wichtig Werte für den Unternehmenserfolg sind
• Jun 2022, Existenz Magazine Issue #33: Inflationsmanagement als neue Kernkompetenz oder: Wie externe Stressfaktoren einen ultimativen Test für die eigene Wertpositionierung und Resilienz liefern
• March 2022, Marktstudie „Büromöbel – Eine Branche zwischen Wachstum, Preisdruck und Konsolidierung“
• March 2022, KSI – Krisen- Sanierungs- und Insolvenzberatung, Ausgabe 02.22: Wertorientiertes Geschäftsmodell–Redesign als Fundament eines erfolgreichen Turnarounds
• February 2022, Existenz Magazine Issue #31: Wie sieht der „Nachhaltigkeits-Reifgrad" aus? 
• January 2022, KSI – Krisen- Sanierungs- und Insolvenzberatung, Ausgabe 01.22: Wertorientiertes Geschäftsmodell–Redesign als Fundament eines erfolgreichen Turnarounds
• October 2021, Book "Chef Sache Marke“: Excerpt from an interview
• September 2021, TextilWirtschaft Interview: Preisnachlässe werden überschätzt
• September 2021, INDat Report: Werte heben und das Blatt wenden
• August 2021, Buch Verlag Franz Vahlen: 6. Auflage Modernes Sanierungsmanagement
• August 2021, Der Treasurer: StaRUG: So führt ein Händler ein Frühwarnsystem ein
• August 2021, Saatkorn: Interview zum Buch Geschäftsmodelle richtig bewerten
• July 2021, Buch Campus Verlag: Geschäftsmodelle richtig bewerten
• July 2021, Turnaround Leaders Blog: Vorausschauende Führung vor, während und nach der Krise
• June 2021, OtWtNW: Das einzig legitime Ziel von Führung ist: die Selbstführung!
• June 2021, Turnaround Leaders Blog: CPOs führen radikale Transformationen schneller und wirksamer zum Erfolg
• June 2021, Turnaround Leaders Blog: Wertorientiertes Organisationsdesign als Fundament effektiver Organisationen
• April 2021, Turnaround Leaders Blog: Data Analytics als Werthebel im Produktportfolio-Management
• April 2021, Turnaround Leaders Blog: Wirtschaftsstabilisierungsfonds bzw. BayernFonds als „Last Resort“ der Finanzierung: Erfahrungen und Erfolgsfaktoren
• February 2021, Turnaround Leaders Blog: Lockdown 2.0 im Handel - Der harte Kampf ums Überleben! - Ein Praxisbericht
• March 2021, Handels Journal: Zero Umsatz statt Zero Covid
• December 2020, RKW Magazine, Issue 04_2020: The crisis resilience test. A navigation guide for managers in crisis and restructuring mode.
• November 2020: Guidelines for efficient crisis management
• October 2020, Georgiy Michailov in a discussion with Dr. Reinhard K. Sprenger: Leadership clearly and precise put into a nutshell.
• July 2020, Author SectorForum (BranchenForum) „E-Mobility“, Electric mobility is a good thing. However, only if you give your clients a lot of time and money to set up and run. Should you?
• July 2020, FINANCE Magazine Transformation, an article by Jessica Hirsch and Georgiy Michailov "Corona Virus: Five Success Factors for State Guarantees"
• July 2020, expert paper, Royal Triad – Cash, Payback, Dominance: Three types of companies in the COVID-19 crisis and the success measures for coping with the crisis
• July 2020, KSI – Krisen- Sanierungs- und Insolvenzberatung, Issue 04.20: The renaissance of radical operative restructuring?
• June 2020, RKW Magazine, Issue 02_2020: How companies and managers get through the COVID 19 crisis - or not.
• June 2020, Georgiy Michailov in an interview with FINANCE-TV, „The suffering is back“
• May 2020, Georgiy Michailov in an RKW-podcast-interview, "Hard"- and "Heart"-Facts in Crisis Management
• April 2020, Commentary in „Maturus Aktuell“ – Emergency mode in the COVID-19-crisis. How entrepreneurs stay in the driverseat and secure their existence.
• April 2020, "Successful turnaround in the crisis“, a remote interview series with Division One
• February 2020, Georgiy Michailov in an interview with FINANCE-TV: "From cars to mechanical engineering: industries in crisis mode – Why machine tool construction could soon follow the crisis path in the automotive sector.“
• Guest commentary by Georgiy Michailov and Janis Steinfort, Existenz Magazin, February 2020, Contingency funding by occupational pension
• In Cooperation (sponsor & co-author) with the FINANCE Think Tank Corporate Finance & Banking, Jan 2020, white paper: Financing in a downturn – An analysis of the coming crisis
• Sept/Oct 2019, Interview with FINANCE Magazine „Out of Fashion“
• April 2019, Interview with Existenz Magazin „Zombies – Dawn of the dead companies"
• March 2019, Georgiy Michailov in an interview with FINANCE-TV: "Wave of bankruptcies in the textile industry will continue."
• Stakeholder-Management ist entscheidend für den Turnaround-Erfolg, an article by Georgiy Michailov, February 2019
• Interview article in the recently published book "Chefsache Marke - Wie markenzentrierte Unternehmensführung über den Erfolg entscheidet" ("Brand as a matter of management - how brand-centred corporate management decides success"), author Jörg Bürkle, February 2019
• November 2018: "Totally misplanned. The six most common psycho-logics of false prognoses of the future."
• October 2018: Five errors in reasoning that – sooner or later – will certainly lead to a company crisis, an article by Georgiy Michailov
• FINANCE Magazine 08/2018: The new IDW S6 help to encourage equity, article with statements by Georgiy Michailov and Maximilian Pape
• Author of expert study: Stringency, brand, price. The earnings triad in the consumer goods industry.
• FINANCE Magazine 11/2017: New version of IDW S6: "Serious weakness" – The new version of the IDW S6 restructuring standard threatens to make debt-to-equity swaps more difficult, warn the two restructuring experts Georgiy Michailov and Maximilian Pape.
• Reorganization only with adequate equity capital in the balance sheet? – An article by Georgiy Michailov and Maximilian Pape in "return. Magazine for Transformation and Turnaround", 2017
• FINANCE Magazine 6/2015: "Why business plans are so often wrong. Psychological planning errors: the six most common causes."
• "Realism instead of fiction: Result instead of experience", the growth brochure of Struktur Management Partner.
• FINANCE Magazine 4/2013: "Most crises are homemade" – Restructuring consultant Georgiy Michailov on the causes of corporate crises
• technology & management 2007: "Success through crisis. Processes and factors of effective management."
• Collaboration on the bestseller "Turnaround-Management in der Praxis", published by Campus Verlag