"Focus on your competitive strengths and your market positioning based on them. Because without a genuine value positioning, a sustainable turnaround is not feasible."
After completing my first degree in business studies in Uzbekistan as well as stopovers in Turkey, the Netherlands and Germany, I successfully completed my studies of economics in Freiburg in 2003. I already got to know SMP as an intern during my studies. The set of values and exciting tasks didn't let me go. In recent years I have passed through all stages of development and became a Partner in 2009 and Managing Partner in 2013.
Internally I am responsible with colleagues for Southern Germany, strategic marketing as well as sales and method development. Furthermore, my main areas of expertise are profitable growth, value-oriented business models and sales optimization.