Radical realism and
extraordinary acceptance.

Entrepreneurs are generally well advised to present their financial backers with prospects that are more conservative than their actual expectations. If entrepreneurs find the courage to openly broach the subject of challenges at the P&L and cash flow level, this usually brings a lot of respect. Because this is then less likely to be interpreted as a management error, and far more likely to be considered proof of management competence and risk awareness. Dealing with critical data in this way is especially advantageous when crises put a strain on business activities.

If the negative changes in your business activities persist, you should definitely talk to all (!) of your financial backers and – duly prepared – discuss a plan of action. At this stage at the latest, you should also talk to experts in communication in critical corporate phases.